A treacherous moorland road which has claimed three lives in five years will soon have new safety measures including a 30mph speed limit after a campaign by local politicians.

The most recent victim of the dangerous stretch of Otley Road from Dick Hudsons pub to Heights Lane was married Samuel Edson, of Ilkley.

Mr Edson, 38, died after his sports car collided with a parked lorry and smashed into trees near High Eldwick, Bingley in October last year He was at the wheel of the Porsche Boxster convertible which had its roof down. He suffered serious head injuries and died a short time after the crash.

Speaking after the tragedy Bingley Councillor Mark Shaw led calls for action to stop more lives being lost.

"I've driven on that road thousands of times before, it's dangerous at the best of times but treacherous in the worst conditions with its blind bends and deep troughs," Cllr Shaw said.

He called for warning signs to make drivers slow down - including "accident blackspot" signs stating the number of recent fatalities.

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Calls for a 30mph limit on the 50mph stretch were first made in 2009 after the death of 21-year-old Danielle Heggarty from Ingrow in a head-on collision. She had been driving her silver Vauxhall Corsa.

In April 2014, 33-year-old Christopher Crowther, of Moor Lane, Queensbury, died after his blue MG ZR car was in collision with a white VW Crafter van beside Graincliffe Reservoir.

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And now Cllr Shaw has received an email from Bradford Council's highways department to tell him action will be taken "imminently."

"They wrote to say they will be putting in a road safety scheme between Dick Hudsons and Heights Lane at High Eldwick which will include double white lines aimed at preventing overtaking and also two 30mph signs for the stretch where all the accidents have been," Cllr Shaw said.

"It's nice to see the council is listening to problems in our area for once.

"This is such a fast and dangerous road because of its humps and changing camber, which drivers are often unaware of.

"I would still have like to seen black-spot signs put up, but I'm pleased action is being taken.

"However it will have to wait until repairs to Micklethwaite swing bridge are completed as both Micklethwaite Lane and Otley Road cannot be closed at the same time," Cllr Shaw said.

Local MP Philip Davies supported Mr Shaw's calls for new safety measures and commented: “I'm pleased that the Council have recognised that action needed to be taken on this stretch of road.

"It would have been unacceptable to do nothing knowing that it was only a matter of time before the next fatality, and I know the local Bingley councillors have worked hard to see some action taken.

"I hope that motorists will respect the speed restrictions, and I hope that these restrictions will be enforced”.

Bradford Council's highways department did not reply to a request for comment.